Milk Wars: The IP of a Plant Based Revolution
Trademark Gabby Thompson Trademark Gabby Thompson

Milk Wars: The IP of a Plant Based Revolution

As plant-based milks reshape the dairy market, trademark law defines their identity. With “milk” legally tied to dairy, brands rely on distinctive names, visual branding, and consumer perception to build goodwill and compete within FDA and trademark guidelines. 

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Upcycling in Fashion: Navigating Trademark Concerns and the Need for Clearer Guidelines 
Trademark Mila McClure Trademark Mila McClure

Upcycling in Fashion: Navigating Trademark Concerns and the Need for Clearer Guidelines 

A concise exploration of upcycling in fashion – an innovative yet potentially infringing practice. The post examines the importance of upcycling in a throwaway culture with its environmental impact. It also considers legal protections for luxury brands and the tension between safeguarding those rights and fostering innovation for smaller creators.

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Is Fast Fashion Destroying the Industry?
Copyright, Trademark Kat Cuneo Copyright, Trademark Kat Cuneo

Is Fast Fashion Destroying the Industry?

Fast-fashion companies have been using other designers’ clothing and accessories, recreating the items, and selling them at a much lower price. While trademark and copyright law are sometimes helpful in addressing these issues, the world has started to see a shift in how companies are addressing this problem.

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Cybersquatting Back on the Rise
Trademark Greg Tarnavskyi Trademark Greg Tarnavskyi

Cybersquatting Back on the Rise

Cybersquatting persists globally, challenging corporations and trademark holders. This practice spurred legal developments like ACPA and UDRP. As major companies implement proactive policies, new challenges emerge with gTLDs, typosquatting, and blockchain domains. Balancing trademark protection and online innovation remains crucial as digital landscapes evolve and require adaptation in practice and in law.

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With Weight Loss Drugs in High Demand, Trademark Litigation Targets Counterfeits
Trademark Stacey Barrack Trademark Stacey Barrack

With Weight Loss Drugs in High Demand, Trademark Litigation Targets Counterfeits

Novo Nordisk and Lilly, two pharmaceutical giants behind the blockbuster diabetes and obesity drugs Ozempic, Wegovy, Mounjaro, and Zepbound (Ozempic, et al.), currently find themselves embroiled in legal battles with wellness centers, medical spas, and compounding pharmacies. Both companies are taking action to protect their trademarks and intellectual property.  Despite being separate companies, the key trademark-related legal concerns they face have significant overlap.  

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Cybersquatting and Large Corporations
Trademark Maya Colon Trademark Maya Colon

Cybersquatting and Large Corporations

There has been recent legal action on behalf of Adidas, as a company not in possession of the Adidas trademark created a domain using the Adidas name and was selling counterfeit Adidas goods. Creating and using a domain name with false intent with a trademark that is owned by another is known as cybersquatting, which is what was being done with the Adidas trademark in this case. Cybersquatting claims have also been made by the company behind the online retailer Temu.

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